Write and readers will eventually come later. Maybe years later. Won't it be interesting to see your history? Won't you find your history interesting too?
Writing is a form of thinking. Editing is a form of refining your thinking. So you benefit when you write even if no one reads. I've mentioned my Spark Insight blog to several people but even my family doesn't read regularly. Maybe that's good because they think I'm working when I'm actually posting :)
The beauty of blogging is the simplicity. It's not like writing a book where the task looks so daunting that you don't start. That's why I haven't written The Great Novel yet :)
I just started blogging a few weeks ago. I felt quite vulnerable after the first posts. I was afraid to invite readers, especially business colleagues. What if they don't like me? I got over that quickly by setting up two other blogs. I've now got
- Spark Insight for personal topics
- Riscario to help consumers reduce their financial risks (public service)
- Insellia to help insurance specialists sell (work-related)
When the readers show up, there will be stuff to read. So right now, I'm honing my skills and creating content. Maybe I'll write a book like Big Is The New Small consisting solely of old blog posts :)