Sunday, February 25, 2007

The Unsecret

If everyone knows a secret, is it still a secret?

Have you seen or read The Secret by Rhonda Byrne? She discovered a secret in late 2004 and wants to share it with the world. And make a few dollars.
We already know the answer to life, the universe and everything is 42 from The Hitchhiker's Guide To The Universe. However, that answer isn't very useful (especially when you learn the underlying question).

This secret which has been kept from us is The Law of Attraction, which says we get what we ask for. You may have heard it in different forms:
  • ask and you shall receive
  • be careful what you ask for; you may get it
  • your wish is my command (Aladdin)
  • whether you think you can or can't, you're right
  • positive mental attitude
  • what you conceive and believe you can achieve

I first heard of The Law of Attraction in 1993 from Brian Tracy in his course Achieving Personal Excellence. Prior to that, I knew of it subconsciously. My life has been filled with things that turned out to be good --- even if they felt bad at the time.

It takes time to accept The Law of Attraction and the related Law of Abundance (opposite to the scarcity mentality). What's the harm in believing that expecting good creates good? We focus on the outcome we want and leave the process of getting there to our subconscious mind. Even a placebo works.

Marketing The Secret

So The Secret isn't really telling us anything new. Except about the power of marketing. Here's what's available

  • extended edition DVD ($30 US), option to view online ($5 US)
  • book
  • online store with "some of the greatest teaching tools and materials on the planet today"
  • newsletter

So you get a chance to keep shelling out money. The teachers in the video each have their own businesses. They were kind enough to "handpick one or two of their best learning materials tools that will guide you in living life to the absolute fullest." So you can buy from them too.

The title is on the lame side. Try a googling "the secret" and see what you find. Visit the website and you'll soon be nauseated. You can create your own Secret Membership to become a Secret Member with your own Top Secret Password. There's also a fee-based Abundant membership but you can't easily find the pricing.

In Think and Grow Rich, Napoleon Hill writes that his book contains a secret which we must discover for ourselves. By thinking. Not by buying.


The Secret video is worth watching, even if you're familiar with The Law of Attraction. Feel free to share your thoughts.

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