Pirates was easy because Disney wanted me to do it because it's a theme, it's a park ride, so they wanted to capitalize on the synergy of a big movie being out there and promoting their parks.
--- Jerry Bruckheimer, producer
A movie based on a lame Disney ride? You're kidding, right? That's what I thought back in 2003 about Pirates of the Caribbean: The Curse of the Black Pearl. Sure it had Johnny Depp (though without Director Tim Burton), Keira Knightley and Legolas from The Lord of the Rings trilogy. But the title was too long. How could the movie be any good?
I was wrong. The movie was great entertainment. Others thought so too. Sadly, a franchise was born.
Last year, came the sequel Dead Man's Chest. Now, At World's End. Each of these movies is less entertaining than the one before it. A downward spiral. And there be even more. Since the film's are making lots of money, at least Disney shareholders can rejoice.
My consolation is that Disney's theory if-it's-an-attraction-it-must-make-a-good-film flopped with The Haunted Mansion, starring Eddie Murphy and also released in 2003.